Screen Shot 2015-07-07 at 10.37.47 AM

“‘My feeling is, if we run a profitable business we’ll increase in value,” Ms. Bijoor said. “I don’t want to be beholden to investors. I don’t want investors to bankroll my cash burn. The business should support the burn.’ In today’s market, Ms. Bijoor’s focus on profitability is unusual. What’s more, the company has been cash-flow positive for a year, highlighting a bright spot among online fashion startups.”

JOOR Hunts for Growth While Cash-Flow Positive