“Anything that can decrease the amount of time she spends ordering is a “no-brainer,” Smallwood [owner of boutique Hampden Clothing] says. Ordering online has doubled what she can order in any given period, she explains. Before ordering online, Smallwood would return from a go-to-market trip meeting with designers and spend four days trying to organize notes and get orders done, routinely finishing only half of what she wanted to get ordered. Now she can return from meetings and have all her ordering done in that same four-day period, she says.”

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