Through our innovative platform and easy-to-use technology we’re pioneering a wholesale evolution – making the process easier and faster not just because we want to, but because we believe the wholesale industry deserves better. We’ve put the entire wholesale buying process online, to enable brands and retailers to drive incremental revenue, cut costs, improve their customer experience and analyze performance through data analytics.
At JOOR, we’re passionate about building smart technology to keep wholesale vibrant. We don’t want to reinvent the wheel, just make it spin faster and easier. We’ve gathered industry experience in both fashion and business to create a marketplace that meets the needs of both. Now, our team is applying that knowledge to drive you forward and give you the intelligence you need to make more informed
Mona Bijoor is the founder and CEO of JOOR— the leading online global marketplace for wholesale buying that directly connects brands and retailers.
Mona’s experience as a brand consultant for CHANEL and Elie Tahari and within buying departments for global retailers inspired her to create JOOR to solve some of the incredible challenges and time constraints that she came across during her career. Whether it was running to showroom appointments, managing stacks of linesheets, or hand-writing in wholesale orders, she knew that there was an opportunity to develop an online technology solution that could improve and support the wholesale process.
Since launching JOOR in 2010, she has grown the company to a 30-person team serving over 600 fashion brands and 40,000 retailers worldwide. Clients include fashion brands such as Diane Von Furstenberg, Current/Elliott, 3.1 Phillip Lim, and rag & bone.